Question: A media planner is developing a Pinterest campaign for a new line of plant-based snacks. The client wants to align its campaign with future, culturally relevant trends and reach health-conscious users who are open to trying new foods. What is the most effective next step to ensure the campaign taps into predicted themes for the upcoming year?
- Use the Pinterest Trends tool to review which plant-based topics performed well last year and center the campaign around those established themes.
- Focus the campaign on timeless plant-based snack content, avoiding seasonal or trend-driven topics.
- Use the Pinterest Trends tool to explore trending conversations on other social platforms to find popular ideas for campaign inspiration
- Use the Pinterest Predicts report to identify and incorporate emerging food trends in planning the campaign's strategy.
The answer(s) to the question is highlighted in the BOLD text above. You can also find more questions and answers related to the exams on the “Pinterest Media Planner Certification Exam” page.
