Question: A media planner is reviewing a conversions campaign for a home decor client. Historically, there is high engagement with the audience, and the landing page product matches the ad. However, the click through rate (CTR) is low. Which of the following has likely caused the low CTR?
- Pinterest s prioritizing engagement over conversions.
- The ad does notinclude a clear and compelling call-to-action (CTA).
- The audience is too broad
- The campaign objective should be changed from conversions to traffic.
The answer(s) to the question is highlighted in the BOLD text above. You can also find more questions and answers related to the exams on the “Pinterest Media Planner Certification Exam” page.
