Question: A retail brand is preparing a Pinterest RFP for a new kitchenware product. Which of following is the correct use of a Pinterest tool to inform the campaign brief?
- Use Pinterest Predicts to look at last year's trending searches for the kitchenware category.
- Utilize the Pinterest Trends tool to identify seasonal spikes in searches for kitchen-related content to inform campaign timing
- Analyze the Pinterest Trends tool to identify trending topics specific to the competitor brand
- Use Pinterest's Audience Insights tool to evaluate rival kitchenware brands to enhance the brand's campaign strategy.
The answer(s) to the question is highlighted in the BOLD text above. You can also find more questions and answers related to the exams on the “Pinterest Media Planner Certification Exam” page.
