A shopper interacts with ads from two different campaigns from the same brand, they first click an ad promoting the brand’s mirrorless cameras and later click an ad promoting the brand’s camera cases. The shopper ends up purchasing the mirrorless camera from the brand. Purchase conversion will be awarded to which campaign?

Question: A shopper interacts with ads from two different campaigns from the same brand, they first click an ad promoting the brand’s mirrorless cameras and later click an ad promoting the brand’s camera cases. The shopper ends up purchasing the mirrorless camera from the brand. Purchase conversion will be awarded to which campaign?

  • None
  • The camera cases campaign
  • The mirrorless camera campaign

The answer(s) to the question is highlighted in the BOLD text above. You can also find more questions and answers related to the exams on the “Amazon DSP Advanced” page.

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