Question: A skincare brand wants to reach females who are in-market for either beauty products or haircare. How should they set up their audience targeting?
- Use “And” between each audience segment
- Use “Or” between each audience segment
- Create two groups with “Or” between beauty and haircare, and use “And” to combine with the female demographic
The answer(s) to the question is highlighted in the BOLD text above. You can also find more questions and answers related to the exams on the “Amazon DSP Advanced” page.
