Question: A snack company is proposing a larger budget for another year of always-on campaigns. Past performance for ads using only product images with blank backgrounds met benchmarks, but the company is seeking better lower-funnel performance. What should the media planner recommend as a creative strategy?
- A Premiere Spotlight takeover with video.
- Two-minute snack tip videos
- Feature products with lifestyle imagery.
- Add hashtags to increase visibility.
The answer(s) to the question is highlighted in the BOLD text above. You can also find more questions and answers related to the exams on the “Pinterest Media Planner Certification Exam” page.
