Question: A tech retailer is running a conversion campaign that achieves a strong click through rate (CTR) of 2.6%, but conversion rates are only 0.05% with fewer-than-expected purchases. How should the media planner use this data to improve purchase efficiency?
- Extend the campaign duration to allow more time for potential conversions.
- Focus on increasing the ad frequency to ensure the target audience sees the offer more often
- Expand the audience targeting to reach a broader demographic.
- Refine the landing page to better align with the ad content and improve the user experience.
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