A travel company launched a Conversion campaign for an upcoming holiday vacation special. The promotion is pacing to spend in full, but it is not reaching KPI goals. The campaign is set up using the following: Image ads with their most popular hotel packages

Question: A travel company launched a Conversion campaign for an upcoming holiday vacation special. The promotion is pacing to spend in full, but it is not reaching KPI goals. The campaign is set up using the following: Image ads with their most popular hotel packages

  • The Pinterest tag installed Custom bidding Keyword and interest targeting What strategy can the media planner use to optimize the campaign? (select one)
  • Use enhanced match
  • Use a frequency cap
  • Use daily budgets
  • Use Pinterest Performance+ bidding

The answer(s) to the question is highlighted in the BOLD text above. You can also find more questions and answers related to the exams on the “Pinterest Media Planner Certification Exam” page.

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