Question: AA small kitchen appliance advertiser is running a Brand awareness campaign with the goal of reach in a new market. Cost per mille (CPM) is underperforming compared to benchmarks. Which two steps can the advertiser take to improve CPM performance?
- Add a carousel and collections ad unit.
- Remove frequency caps.
- Add third party audience targeting to its campaign.
- Expand interest targeting.
- Focus its interest targeting on appliances only.
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