Question: Adaeze is an advertiser at an athletic wear company promoting a new women's running shoe. She used audience insights to determine that shoppers most likely to engage with her brand were married women, so she tailored her creative to best reach this audience. Which audience insight did she use to learn this?
- Purchase frequency
- Overlap reports
- Demographic
- Timing
The answer(s) to the question is highlighted in the BOLD text above. You can also find more questions and answers related to the exams on the “Amazon Ads Campaign Planning Certification Assessment” page.
