Exam Name: Affiliate and Partnerships Industry – Associate Certification Path
- Publishers are solely responsible for ensuring that trademark fraud does not take place. Is this statement true or false?
- Which of the following are reasons that trademark alerts are important?
- Partners can bid on a brand’s trademarked keywords even if they don’t have the necessary permission from the brand. Is this statement true or false?
- Which party should benefit the most as a result of media planning negotiations?
- A setup fee is also commonly referred to as a(n) ___________ fee?
- Brands need to finalize the ______ before initiating the media buying process to ensure that placements match up with any seasonal or brand-specific events.
- What can a media buy can also be referred to as?
- In media buying, RFP stands for __________________.
- Which of the following is the correct formula for conversion rate?
- Which of the following is the correct formula for AOV?
- Which of the following is the formula that you would use to calculate incremental revenue lift?
- What are important things to evaluate when analyzing an affiliate marketing program’s performance?
- Reversals can be submitted at any time. Is this statement true or false?
- How do we know that a particular affiliate drove a sale?
- Which of the following are the main tracking components to understand?
- Small pieces of data that are stored on a user’s device via their browser are called _______.
- Which of the following represents a file of all products sold and their characteristics?
- The public-facing commission rate that a program manager offers before negotiations is known as the ___________ commission rate.
- What should a brand consider when setting its baseline commission rate?
- Revenue is part of the KPI calculation for all of the following metrics, with the exception of ___________.
- Which of the following is not a recommended step when assessing competitors’ affiliate programs?
- Which of the following can a brand use to discover new partners?
- Which type of publisher business model does Rakuten (https://www.rakuten.com/) primarily fall under?
- Brands should prioritize setting up their Marketplace Profile as it is the first thing a partner will see when a brand invites them to join a program. Is this statement true or false?
- Which of the following types of foundational affiliates provide cashback to the user as a reward for shopping through their site?
- Which of the following incentives is most commonly given to a loyalty publisher in exchange for an increase in the cashback reward to the customer?
- What are the drawbacks of working with influencers?
- Why is it beneficial for a brand to offer unique promo codes to partners?
- A program one-sheet should include all but which of the following?
- All of the following are tactics that brands can use to incentivize stronger performance from their partners, except ___________.
- Which of the following is not an affiliate partnership business model? Select the correct answer.
- Open Rate is a KPI that evaluates the following kind of placement:
- Which of the following is the correct formula for ROAS?
- What type of data shows a list of individual actions or transactions?
- Which of the following is an example of a content placement?
- Which of the following are methods of data capture?
- Which of the following is a traditional or foundational affiliate?
- Which kind of partner would brands most likely choose to drive app downloads?
