Question: After creating a Video campaign, a fitness studio wants to measure their consideration campaign using a Brand Lift study. When should they set up the study to create the best control and exposed groups?
- They should do it before the campaign serves any impressions.
- They should do it once the campaign first starts serving impressions.
- They should do it once the campaign ends.
- They should do it two weeks after the campaign starts serving impressions.
The answer(s) to the question is highlighted in the BOLD text above. You can also find more questions and answers related to the exams on the “Google Ads Video Professional Certification” page.
