Question: After launching her email campaign, Eliza is interested to see how it’s performing – and while the good news is that her click-through rates are sky high, her clicks per unique open are much lower than expected. Group the following email elements based on what she’s doing well and what she may need to check.
- Message structure – Need to check
- Images – Need to check
- Call to action – Need to check
- Copy – Need to check
- Preview text – Doing well
- Subject line – Doing well
The answer(s) to the question is highlighted in the BOLD text above. You can also find more questions and answers related to the exams on the “Mailchimp Email Marketing Assessment” page.
