Question: Aiko sees an ad on a social network for an online store and clicks on it. The next day she encounters a paid search ad for the same business. Later that evening, she clicks on a Display ad for the business yet again. The following day, Aiko makes a purchase. Under the Last Non-direct Click Attribution Model, which marketing channel receives credit for the conversion?
- Display channel gets 33% credit
- Display channel gets 100% credit
- Social channel gets 33% credit
- Search channel gets 100% credit
The answer(s) to the question is highlighted in the BOLD text above. You can also find more questions and answers related to the exams on the “Google Ads Display Professional Certification” page.
