Question: Alex is a mechanic who owns a garage and writes blog posts about cars. Despite his passion, his content hasn’t gained traction online. Alex has identified four actions to improve his blog, but he’s unsure which to prioritise. Can you help Alex arrange these steps in the correct order?
- Find out who his audience is
- Segment his audience into groups
- Create or adapt specific content targeted to these audience profiles
- Publish the content and promote it to his audience
The answer(s) to the question is highlighted in the BOLD text above. You can also find more questions and answers related to the exams on the “Fundamentals of Digital Marketing” page.
