Question: Amar, an advertiser, wants to track traffic on his brand’s website as well as physical retail transactions. What tool could he use to track both things?
- Conversions API (CAPI)
- Amazon Ad Tag (AAT)
- Data management platforms (DMP)
The answer(s) to the question is highlighted in the BOLD text above. You can also find more questions and answers related to the exams on the “Amazon DSP Advanced” page.