Exam Name: Amazon DSP Advanced Certification
Exam URL: https://advertising.amazon.com/academy/student/path/6635/amazon-dsp-advanced-certification
- Which of the following is a key feature of Responsive eCommerce Creative (REC) on Amazon DSP?
- You’re an advertiser for a global brand launching a new line. You want to use Dynamic Creative Optimization (DCO) to tailor your ads for different markets and demographics. Which of the following approaches best utilizes DCO for this campaign?
- What is the primary purpose of Events Manager on Amazon DSP?
- Vanessa, an advertiser selling in the Amazon store wants to set up a creative to drive traffic to specific product detail pages. What type of component-based creative should Vanessa use to achieve this?
- When should an advertiser consider using bid modifiers?
- Which of the following statements accurately describes attribution restatement for Amazon DSP campaigns?
- Dev has uploaded a creative including their brand logo, a call to action to “shop now”, high quality imagery, legible text, the prime day logo, and 15 second animation. The creative was rejected due to non-compliance with creative guidelines. Why was the item non-compliant?
- If a campaign is underdelivering and the advertiser wants to catch up without spending the entire budget immediately, which pacing profile is most appropriate?
- A shopper’s journey to purchasing a laptop on Amazon over a 20-day period involved the following interactions: -March 5 – Sponsored Products ad view -March 15 – Display ad click -March 17 – Video ad view -March 20 – Purchase Based on Amazon Ads’ attribution methodology, which ad interaction will be credited for this conversion?
- Marion is running a campaign, but observes that the performance and delivery are both low. What action would you recommend they take?
- When assigning multiple audience segments to a line item, an advertiser wants to increase scale by serving ads to shoppers in any of the selected segments. Which option should they choose?
- Finn has submitted a video advertisement intended to promote an upcoming sale. The ad includes the brands logo, a “Learn More” button, high-resolution product shots, clearly readable text, a seasonal discount banner, and a 15-second animation. The ad was rejected for not meeting creative guidelines. What caused the ad to be non-compliant?
- What is a key benefit of using a data management platform (DMP) to transfer existing audiences to Amazon DSP for activation in your Amazon Ads campaigns?
- An advertiser wants to exclude existing customers from their new-to-brand campaign. Which audience solution allows them to do this most effectively?
- Serena, an advertiser, notices that her latest Amazon Ads campaign is showing significantly different attribution results compared to the previous campaign she ran earlier in the year. Review the factors that she identifies: -The campaigns leveraged the same strategy. -One campaign yielded more clicks and conversions. -One campaign was running during Black Friday, while the other ran during the spring time. Which of the factors is most likely to cause differing attribution results between two Amazon Ads campaigns?
- What does interoperability with third-party ad IDs allow advertisers to do?
- Where can you access and manage deals on Amazon DSP?
- Which of the following is not a benefit of “prioritize KPI target” type of bidding priority?
- An advertiser selling products in the Amazon store implements Amazon Ad Tag (AAT) on their external website. What is the primary benefit of this strategy?
- With Amazon DSP, advertisers can access both 1P and 3P supply.
- What is a recommended step to optimize an underperforming deal on the SSP side?
- Which phase of a high traffic event would you recommend gradually easing off bids?
- What should you do if none of the creatives associated with a line item match the ad size requirements in the request?
- Multiple buyers can participate, delivery is not guaranteed, and no priority access is typically offered versus open auction buying. This describes which type of deal?
- Luan wants to reach shoppers who have shown interest in their products or similar products on Amazon.com. Which type of signals should they use?
- To encourage repeat purchases from existing customers who bought products within the last year, which audience type should a brand use when promoting complementary products?
- What is the use of a third-party impression URL in Amazon DSP?
- Morgan wants to combine data from various sources, including their own signals and Amazon DSP data. Which tool should they use to analyze the data and create custom audiences?
- A shopper’s journey to purchasing a coffee maker on Amazon over a 20-day period involved the following interactions: -March 5 – Sponsored Products ad view -March 12 – Sponsored Brands ad view -March 17 – Video ad view -March 20 – Purchase Based on Amazon Ads’ attribution methodology, which ad interaction will be credited for this conversion?
- You’re an advertiser preparing for Amazon’s Prime Day event. You’re currently in the Event Lead-in stage, which is 2-4 weeks before the actual event. What should be your primary focus during this stage to maximize your advertising impact?
- Zavier wants to engage audiences who recently engaged with video game content on Twitch. Which type of signals should they use?
- Bjorn is using a third-party tag for their upcoming display campaign, but the third-party tag indicates it is “Unrecognized” in Amazon DSP. How would you help them troubleshoot this issue?
- Which supply source enable advertisers to access addressable, display, online video (OLV), and reserved, high win-rate STV ad supply across the open internet and from premium publishers and broadcasters?
- A shopper interacts with ads from two different campaigns from the same brand, they first click an ad promoting the brand’s mirrorless cameras and later click an ad promoting the brand’s camera cases. The shopper ends up purchasing the mirrorless camera from the brand. Conversion will be awarded to which campaign?
- Johan wants to reach potential customers who have shown interest in their products but haven’t purchased yet. Which audience solution is most appropriate?
- Arturo is planning the creative strategy for an upcoming campaign. What is the best approach to take?
- Which of the following deal types is a pre-negotiated arrangement between a publisher and an advertiser?
- Which of the following deal types are an invitation-only, pre-negotiated arrangement between a publisher and an advertiser?
- What should an advertiser do if the sum of projected spend across line items is less than the total lifetime order budget?
- What does ASP (Additional Spend Potential) represent in Amazon DSP?
- What is a key benefit of using Dynamic Creative Optimization (DCO) in ad campaigns?
- Which of the following is a policy for using third-party served creatives on Amazon DSP?
- Which solution gives advertisers the ability to pass dynamic events for audience creation and conversion management, enabling personalized audience targeting using detailed visitor data?
- Fill in the blank: If the projected spend of all line items sums to an amount less than your order budget, then your budget is _______
- How do Amazon Publisher Cloud (APC) deals differ from traditional contextual deals on the web?
- Which of the following enables third-party providers to accurately perform certain functions, such as counting impressions and clicks?
- Ursus is interested in expanding reach of their ads beyond Amazon O&O. Which supply source would you recommend they consider?
- Harshdip is running a campaign with the ‘Prioritize target KPI’ bid strategy and is pacing at 100% but not hitting the desired goal KPI. What optimization strategy can the advertiser use to improve performance?
- Mounira wants to create a custom audience based on interactions with their Streaming TV ads. Which type of signals should they use?
- Which best describes the “lead-in” stage for a bid calendar for a high traffic event?
- Which of the following statements accurately describes Amazon Ads’ attribution methodology?
- Kaia received notification that a digital camera creative was rejected. The creative showcases the “Iris Snapshot 3” model. However, the landing page linked in the ad features the “Iris Snapshot 3 Lite” version. Why was this creative rejected based?
- An advertiser who sells products on their own website, but not on Amazon, wants to use Amazon DSP to improve their advertising strategy. Which of the following is the MOST appropriate use of Amazon Ad Tag (AAT) for this advertiser?
- Hyunh is working on a campaign and wants to ensure that they spend the full amount of their budget during the campaign flight. Which bidding priority should they use to meet this goal?
- Which of the following deal types helps access inventory at fixed pricing?
- Which of the following best describes the range of creative formats available on Amazon DSP?
- Which of the following best describes if line items in your budget have “optimized out”?
- What is a benefit of server-to-server (S2S) integrations in Amazon DSP?
- Xiaoyan is interested in deals that provide invitation-only access to select inventory with flexibility in pricing. Which type of deals are they looking for?
- What is the primary focus of Performance+?
- What type of video creative does Amazon DSP support for third-party tags?
- Which of the following is a best practice for budget optimization to help maximize delivery and performance?
- When setting up a campaign with multiple line items using budget optimization, what is the best practice for pacing profiles?
- Jason, an advertiser for a brand that does not sell on Amazon, is running a link out campaign and wants to drive traffic to his automotive website. What type of component-based creative should Jason use to achieve this?
- Jose wants to run a campaign during Black Friday and Cyber Monday, aligning their brand with relevant content. Which deal package would be most appropriate for this purpose?
- Which of the following best describes rule-based audiences?
- You’re an advertiser running a full funnel campaign for Black Friday/Cyber Monday. You leveraged an event lead-in strategy and have planned conversion focused ads to run day of event. It’s now the Day of event. What should be your primary focus during this stage to maximize your advertising impact?
- What should be included in a third-party tag to ensure accurate impression counting?
- Amar, an advertiser, wants to track traffic on his brand’s website as well as physical retail transactions. What tool could he use to track both things?
- An advertiser wants to expand their reach using audiences that don’t rely on cookies. Which of the following should they choose that best meets these requirements?
- What strategies does Performance+ offer to help achieve KPIs?
- A skincare brand wants to reach females who are in-market for either beauty products or haircare. How should they set up their audience targeting?
- What is the key difference between a Private Auction (PA) deal and a Preferred Deal (PD) on Amazon DSP?
- Which of the following is a benefit of similar audiences?
- Beatrix is interested in using a third-party measurement provide to get additional metrics on placements like Streaming TV ads and mobile apps. Which solution would you recommend for their use case?
- Automated budget optimization will detect low spending line items (less than $5 a day) and shift remaining budget to higher spending line items within the campaign.
- What tactics does Performance+ offer to help achieve KPIs?
- A non-endemic advertiser wants to exclude existing customers from their new-to-brand campaign. Which audience solution allows them to do this most effectively?
- What is a recommended step to optimize an underdelivering deal on the SSP side?
- Which of the following is a best practice for budget optimization to help maximize delivery?
- Which of the following represents the best practices for setting up third-party deals in Amazon DSP?
- A shopper interacts with ads from two different campaigns from the same brand, they first click an ad promoting the brand’s mirrorless cameras and later click an ad promoting the brand’s camera cases. The shopper ends up purchasing the mirrorless camera from the brand. Purchase conversion will be awarded to which campaign?
- Where can you access and manage deals (deals on Amazon 1P Publisher properties i.e. Prime Video, Twitch, etc. and on third-party supply) on Amazon DSP?
- Luan wants to reach shoppers who have shown interest in their products or similar products on Amazon.com. In order to engage audiences based on shopping behaviors, which type of signals should they use?
- What is the primary focus of Performance+ for endemic advertisers?
- Which of the following pre-negotiated deal arrangement between a publisher and an advertiser gives you the highest prioritization?
- Automate budget allocation will detect low spending line items (less than $5 a day) and shift remaining budget to higher spending line items within the campaign.
- You’re managing an e-commerce website and want to create a remarketing campaign to engage users who have abandoned their shopping carts on your website. Which audience creation tool would be most effective for reaching cart abandoners with personalized ads and special offers?
- When would you NOT want to use the “prioritize KPI target” bidding priority in Amazon DSP?
