Exam Name: Amazon DSP Certification
Exam URL: https://advertising.amazon.com/academy/student/path/1532/amazon-dsp-certification
- Which of the following best describes asset-based creative (ABC) for display ads?
- Gerald is writing copy for their upcoming display campaign to promote their new sunscreen. Which copy would meet policy requirements?
- Which of the following best describes brand safety pre-bid targeting?
- What is the primary purpose of a demand-side platform (DSP)?
- Bhindi runs ads for a brand that does not sell products or services in the Amazon store. They want to include pricing or savings for a static banner display ad. What must they do to ensure this creative is compliant with Amazon Ads guidelines and acceptance policies?
- Why does Amazon DSP prioritize clicks over views when assessing attribution?
- How does Amazon DSP connect advertisers to first-party and third-party publishers?
- Zoya is analyzing their recent campaign, and notice that certain supply sources are performing better than others across key metrics. What would be the best way to optimize their campaign?
- Which is the most significant benefit of using Amazon DSP for brands that do not sell their products in the Amazon store?
- Which of the following best describes brand halo?
- Josue wants to create a display campaign that links to their Amazon product detail page. Why must they use eCommerce display ads for this?
- What is the benefit of using “Prioritize KPI target” when setting up bidding priority during campaign setup?
- What is the primary benefit of the real-time capabilities of a demand-side platform (DSP) in programmatic advertising?
- Which of the following best describes responsive e-commerce creative (REC)?
- Which of the following is best described as measurement of aggregated audience interactions with ads that have contributed to an advertiser’s goal?
- Romane noticed their display campaign had a high detail page view rate, but low conversion rate. This most likely indicates that:
- Video ads purchased on Amazon DSP includes which of the following formats?
- Audiences that allow you to reach shoppers who view content on Prime Video, IMDb, Twitch, and Kindle, are best described as:
- Amazon DSP is available to advertisers that both sell and do not sell in the Amazon store.
- Which best describes brand halo conversion?
- Programmatic advertising uses software to automate the process of buying and selling digital ad inventory through real-time auctions.
- Which of the following best describes invalid traffic for Amazon DSP campaigns?
- Where on Amazon DSP can advertisers explore and select the best creative assets to optimize their campaigns?
- For any conversion event, the “total” metric will include both brand halo conversions and promoted conversions.
- You are working on a new display ad and want to add a custom image. What is the maximum word count allowed in a custom image?
- Where can audio ads purchased with Amazon DSP run?
- To create a custom report focused on segmentation analysis, which of the following dimensions would you select when generating your report?
- Harout is currently using Sponsored Products with keyword targeting to reach shoppers while they browse Amazon products. However, they see an opportunity to run additional campaigns to help drive awareness for their brand’s offerings. Using Amazon DSP, what would you recommend?
- Which of the following best describes Amazon Ads guidelines and policies around claims?
- Which of the following best describes a common use case for Amazon Ad Tag (AAT)?
- Which best describes the benefit of running cross-device campaigns?
- Which type of goals do Performance+ campaigns best support?
- Which best describes the benefit of using the Discovery tab in Amazon DSP?
- Which metric would best reflect success in driving loyalty?
- Which metric would best reflect success in driving awareness?
- What time unit breakdowns are available for campaigns with custom reporting?
- Which of the following best describes the conversion rate?
- Amazon DSP allows you to create and download custom reports and configure reports with specific metrics and dimensions to suit your campaign goals.
- Display ads purchased with Amazon DSP can run on Amazon-owned inventory and third-party inventory in both desktop and mobile environments.
- Jack and Jill want to run an ad with copy that reads “Learn more about our brand”. Is this copy compliant with policy?
- Which Amazon DSP service model allow advertisers to create campaigns on their own and without insertion orders?
- Which Amazon DSP service model provides full programmatic campaign management and is billed using an insertion order?
- Amazon Publisher Direct (APD) provides advertisers direct access to a vast number of premium ad formats (connected TV (CTV), video, and display) and publishers around the world.
- Which of the following best describes “Prioritize spending full budget, while maximizing performance” when setting bidding priority during campaign setup?
- Which metric would best reflect success in driving consideration?
- Advertisers can use Amazon DSP as part of a full-funnel approach to build brand awareness when shoppers may not be actively shopping by serving ads across thousands of popular apps and third-party websites.
- KitchenSmart wants to run an ad with copy that creates a sense of urgency for their new food processor that reads “Hurry, buy now!” Is this compliant with Amazon Ads guidelines and acceptance policies?
- Danbi noticed their display campaign had high impressions, but did not receive many views. This most likely indicates that:
- What is the standard attribution window for Amazon DSP?
- Which of the following is the correct hierarchy for campaign setup in Amazon DSP? Top line starts from left to right.
- What is the primary benefit of the budget optimization feature in Amazon DSP campaigns?
- What is a key benefit of the user interface offered by Amazon DSP?
- What Amazon DSP feature allows advertisers to improve their campaign performance by automatically adjusting bids based on the predicted likelihood of a user converting?
- Anand is considering using Amazon Publisher Direct (APD) and third-party exchanges to accessing more inventory sources. Which of the following best describes the benefits of this approach?
- What is a key feature of Amazon DSP that allows advertisers to reach a wide range of audiences?
- Which of the following is best described as a creative that traffics shoppers to an Amazon store page and uses advertiser’s uploaded ad components?
- What breakdowns are available in custom reports to analyze inventory?
- What are the main benefits of using Amazon DSP?
- Wenjing is a campaign planner at an agency. They have a client who sells car insurance and do not offer any products for sale in the Amazon store. Is this company eligible to use Amazon DSP?
- What can brand halo help advertisers better understand?
- Ralf is looking to run a full-funnel campaign using Amazon DSP. They are planning to run a video campaign focused on driving reach and a display campaign using ASIN retargeting to drive conversions. What type of campaign would you recommend to further support this strategy?
- Which of the following best describes traffic quality for Amazon DSP campaigns?
- Which of the following are best described as components supplied by the advertiser, or pulled directly from the product detail page, to automatically generate creative variants using the ad components, such as a headline, description, and image?
- What is a recommended best practice for setting up Amazon DSP campaigns to improve performance?
- Which metric would best reflect success in driving conversion?
- Renaldo is writing copy for their upcoming display campaign to promote their new digital watches. Which copy would meet policy requirements?
- Jiwoo is interested in growing awareness for their brand using Amazon DSP. What would be the best way for them to get started?
- Display ads on Amazon.com must always contain the advertiser’s brand name and/or logo.
- Jean-Pierre is looking to run a display campaign to help drive awareness for their financial services company, which does not sell products in the Amazon store. How can they use Amazon DSP to achieve their goal?
- Amazon DSP campaigns can link to an Amazon destination, such as a product detail page on Amazon.com as well as non-Amazon destinations, such as a brand’s website.
- Finnigan wants to grow new-to-brand sales. Which campaign strategy would best help them achieve this goal?
- What mechanism does programmatic advertising uses to deliver the most effective ads to audiences?
- Mak is analyzing and reviewing the inventory forecast for their recent consideration campaign, and noticed that of the ten audiences they included, in-market audiences are outperforming others. What would be the best way to optimize this campaign?
- What are the different pricing models available for programmatic ads on Amazon DSP?
- Which of the following best describes Performance+ audiences?
- Which statement accurately describes programmatic advertising compared to direct advertising?
- A client is interested in implementing a comprehensive audience targeting strategy using Amazon DSP but is unsure about the available data sources. Which of the following accurately represents the complete set of audience targeting capabilities available through Amazon DSP?
- Amazon DSP campaigns can link in to an Amazon destination, such as a product detail page on Amazon.com, or link out to non-Amazon destinations, such as a brand’s website.
- Display ads purchased with Amazon DSP can run on Amazon-owned inventory and third-party inventory across multiple channels, including desktop, mobile, Connected TV (CTV), and audio environments.
- Josue wants to create a display campaign that links to their Amazon product detail page. Why should they use eCommerce display ads for this?
- KitchenSmart wants to run an ad with copy that creates a sense of urgency for their new food processor that reads “Hurry, buy now!” This is compliant with Amazon Ads guidelines and acceptance policies.
- Amazon Publisher Direct (APD) only provides advertisers access to Amazon-owned and operated inventory, like Amazon.com and IMDb.
- Amazon DSP is available to both endemic advertisers (who sell in the Amazon store) and non-endemic advertisers (who do not sell in the Amazon store).
- Advertisers can use Amazon DSP as part of a full-funnel approach to build brand awareness when shoppers may not be actively shopping by serving ads across thousands of popular third-party apps and websites.
- Jack and Jill want to run an ad with copy that reads “Learn more about our brand”. This is compliant with Amazon Ads guidelines and acceptance policies.
- As a new advertiser concerned about brand reputation, you are planning to run a campaign using Amazon DSP and want to ensure your brand’s ads won’t appear alongside sensitive content across various media types. How does Amazon DSP address this concern?
- Anand is considering using Amazon Publisher Director (APD) and open internet exchanges to access more inventory sources. Which of the following best describes the benefits of this approach?
- A media buyer at an agency is setting up their first campaign to reach audiences watching premium TV shows and movies through Prime Video. Their client specifically wants to appear alongside popular TV series and movies. Which media type should they select in Amazon DSP?
- Display ads purchased with Amazon DSP can run on Amazon-owned inventory and open internet inventory across multiple channels, including desktop, mobile, Connected TV (CTV), and audio environments.
