Amazon Marketing Cloud Certification

Question: Custom parameters help make queries more reusable because they __________. enable you to publish custom queries to your team’s […]

Question: AMC audiences is an API-only feature. False True The answer(s) to the question is highlighted in the BOLD text

Question: Which of the following statements about AMC lookalike (LAL) audiences is false? AMC LAL audiences are often a fit

Question: Which of these statements is false regarding AMC audiences? Audiences cannot be configured to refresh Audiences are created via

Question: Why is the AMC sandbox a helpful environment for testing queries? The AMC sandbox will provide query development guidance

Question: AMC audience creation leverages a separate set of tables than those utilized for AMC reporting. False True The answer(s)

Question: This UI component is considered the day-to-day operating room for the analytics practitioner and is used to author and

Question: Within the amazon_attributed_events_* tables, Amazon Ads will only attribute conversion events to click events for sponsored ads CPC (cost-per-click)

Question: Columns in the HIGH and VERY_HIGH aggregation threshold categories cannot be used when applying ____________ to your query. WHERE

Question: The ___________ function can be used to append a string to ID fields (such as campaign_id), preventing issues reading