Amazon Marketing Cloud Certification

Question: What is the Amazon Ads attribution lookback window? 14-day 30-day 28-day 7-day The answer(s) to the question is highlighted […]

Question: Why is this query unsuitable for assembling a rule-based audience of those who have completed a conversion event? SELECT

Question: What is a primary usage of the UNION ALL function in AMC queries? To group records based on a

Question: To minimize the number of values rendered NULL due to aggregation thresholds, you can: Broaden any filtering that may

Question: What is the max window over which AMC can accrue Amazon Ads events? AMC will accrue and retain up

Question: Why is it considered a good best practice to exclude NULL user_id values from reach and frequency queries? Because

Question: The __________ field functions as a grouping indicator for the impression and any associated clicks, view events, or conversion

Question: Which of the following business questions can be answered with an overlap analysis? What was the average impressions per

Question: Which of these exploratory queries would allow you to generate a list of all Amazon DSP creative active during

Question: Which of these queries will only include purchase records from the underlying table? SELECT campaign, COUNT(DISTINCT user_id) AS purchasers,