Amy is running a Sponsored Brands video campaign focused on driving conversion. Which keyword strategy would you recommend to best help them achieve this goal?

Question: Amy is running a Sponsored Brands video campaign focused on driving conversion. Which keyword strategy would you recommend to best help them achieve this goal?

  • Focus on depth of keywords and ensure brand defense
  • Focus only on breadth of keywords
  • Focus on brand defense

The answer(s) to the question is highlighted in the BOLD text above. You can also find more questions and answers related to the exams on the “Amazon Video Ads Certification” page.

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