Question: An advertiser creates actalike and website retargeting audiences and wants to include these audiences in campaigns. The advertiser wants to see which audiences have a higher engagement rate and lower cost per mille (CPM). Additionally, the advertiser wants to optimize toward the top-performing ad group. How should these audiences be set up?
- Create new campaigns for actalike and retargeting.
- Add personas to the existing ad groups.
- Create new ad groups within the existing campaign.
- Create a new campaign to find new customers.
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