Question: An advertiser has launched a Value-Based Optimization (VBO) campaign to promote their mobile app. The campaign is focused on maximizing the revenue generated by high-value users. At the end of the campaign, the advertiser needs to assess its effectiveness and determine if it met their business objectives. Which metric is BEST to evaluate the performance of their Value-Based Optimization campaign?
- Return on Ad Spend (ROAS)
- Click-Through Rate (CTR)
- Total Sales
- Cost per Acquisition (CPA)
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