Question: An advertiser is planning a new Streaming TV campaign and wants to build audience strategies using entertainment viewership preferences. Which tool should they use during the Plan phase?
- Amazon Marketing Cloud to analyze audience signals and leverage entertainment viewership data from Prime Video, Twitch, and IMDb
- Report Builder to review past campaign performance and assess viewship across platforms
- Complete TV to activate campaigns immedialy, leveraging a streamlined platform for entertainmenet viewership
The answer(s) to the question is highlighted in the BOLD text above. You can also find more questions and answers related to the exams on the “Amazon Video Ads Certification” page.
