Question: An advertiser is running a conversion campaign that utilizes both prospecting and retargeting tactics. After two weeks of delivery, 90% of spend has been delivered against the prospecting ad group. Which action should the advertiser take to improve retargeting performance?
- Upload a customer list.
- Create a catalog sales campaign.
- Retarget the prospecting audience.
- Separate retargeting and prospecting into different campaigns.
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