Question: An advertiser is running a full-funnel strategy and has campaigns in every objective to promote its new line of jeans. The Brand awareness campaign is set up with one ad group targeting fashion keywords and women with no frequency cap. The Consideration campaign is optimized towards outbound clicks and has two Carousel ads. The Conversions campaign is optimized towards checkouts and has standard image ads with coupon codes. The upper and mid-funnel campaigns are performing well but increased cost per checkouts have been occurring in the lower-funnel campaign. What can the advertiser do to improve lower-funnel campaign performance?
- Shift budget dollars from the consideration campaign to the conversion campaign.
- Seta new audience in the conversion campaign targeting people on Pinterest who engaged with the upper and mid-funnel campaigns.
- Add Idea Pins to the conversion campaign to drive more engagement on the jeans.
- Shift budget dollars from the awareness campaign to the conversion campaign.
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