Question: An advertiser is running an Awareness campaign with custom bidding and needs to spend the budget in full with a $2.50 cost per mille (CPM). Currently, the campaign is pacing at 100%, but the CPM is $2.55. How can the advertiser get closer to a $2.50 CPM (cost per mille)
- Setting the custom bid to $2.75 so the campaign can enter more auctions.
- Setting the custom bid to $2.45 and monitoring to make sure the campaign continues to spend.
- Turning off expanded targeting to narrow targeting.
- Pausing the interest with the highest spend.
The answer(s) to the question is highlighted in the BOLD text above. You can also find more questions and answers related to the exams on the “Pinterest Media Buyer Certification Exam” page.
