An advertiser is running site visitor, engagement, and actalike audiences in a campaign. It wants to see which audience drives the highest click-through rate (CTR). How should the advertiser obtain this report?

Question: An advertiser is running site visitor, engagement, and actalike audiences in a campaign. It wants to see which audience drives the highest click-through rate (CTR). How should the advertiser obtain this report?

  • Check which ads have the highest number of saves
  • In the “ad reporting tab,” set the conversion window to 1/30/7.
  • Review the audience insights tab
  • In the “ad reproting” tab on ads manager, select “Audience” on “Targeting Breakdown”.

The answer(s) to the question is highlighted in the BOLD text above. You can also find more questions and answers related to the exams on the “Pinterest Media Buyer Certification Exam” page.

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