Question: An advertiser is running two ad campaigns with different headlines. Campaign 1 has a click-through rate of 20%, while it's 8% for campaign 2. How can the advertiser optimize their ad creatives to improve the performance of both campaigns?
- Run both the campaigns with the same headline as campaign 2
- Run both the campaigns with the same headline as campaign 1
- Continue running the campaigns with different headlines
The answer(s) to the question is highlighted in the BOLD text above. You can also find more questions and answers related to the exams on the “Amazon Sponsored Ads Advanced Certification” page.
