Question: An advertiser selling products in the Amazon store implements Amazon Ad Tag (AAT) on their external website. What is the primary benefit of this strategy?
- Creating custom audiences for Amazon Ads campaigns based on external website behavior
- Automatically optimizing product prices on Amazon based on external website traffic data
- Enabling customers to purchase Amazon products directly from the external website
or
- Automatically optimizing product prices on Amazon based on external website traffic data
- Creating custom advertiser audiences for Amazon Ads campaigns based on external website behavior and measuring off-Amazon conversions
- Enabling customers to purchase Amazon products directly from the external website
The answer(s) to the question is highlighted in the BOLD text above. You can also find more questions and answers related to the exams on the “Amazon DSP Advanced” page.
