Question: An advertiser sells home decor and wants to reach customers during the holiday season. What is an example of a best practice they should follow when creating a video ad?
- Use similar messaging from a successful campaign
- Conduct creative testing in advance of the holiday season to determine which messaging gets the highest click-through rate
- Use messaging from their previous campaign
The answer(s) to the question is highlighted in the BOLD text above. You can also find more questions and answers related to the exams on the “Amazon Sponsored Ads Advanced Certification” page.
