Question: An advertiser wants to launch a conversion campaign with the goal of driving gardening tool sales. The campaign is set up with customer email list targeting and home and gardening keywords. The advertiser reviews the creative to make sure it is following Pinterest best practices. How should the advertiser make sure the Pin follows creative asset and campaign best practices?
- Ensure the Pin has a clear and actionable call to action.
- Ensure the ad copy and landing page are relevant.
- Ensure the Pin utilizes Idea Ad and carousel ad formats.
- Ensure a clear logo is used in the top right corner of the Pin.
- Ensure the Pin aspect ratio is 1:2.
The answer(s) to the question is highlighted in the BOLD text above. You can also find more questions and answers related to the exams on the “Pinterest Media Buyer Certification Exam” page.
