Question: An advertiser wants to prove that their video campaigns are driving offline store visits and connecting digital video exposure to physical locations. Which measurement solution is most appropriate?
- Streaming TV Incremental Reach (proprietary) + Audience Composition (third-party)
- Omnichannel Metrics (proprietary) + Location and Site Visitation (third-party)
- Brand Metrics (proprietary) + Brand Lift (third-party)
The answer(s) to the question is highlighted in the BOLD text above. You can also find more questions and answers related to the exams on the “Amazon Video Ads Certification” page.
