An athletic shoes retailer is ready to use Campaign Manager 360. They’d like to start advertising across mobile platforms, with a focus on smartphones. Which scenario represents a factor they should be aware of when advertising on a smartphone?

Question: An athletic shoes retailer is ready to use Campaign Manager 360. They'd like to start advertising across mobile platforms, with a focus on smartphones. Which scenario represents a factor they should be aware of when advertising on a smartphone?

  • A creative for walking shoes is a dynamic animation and requires a very good Wi-Fi or broadband connection.
  • A creative for hiking shoes is a medium-length video ad that directs users to their hiking shoes comparison webpage.
  • A creative for their latest running shoes is mobile-optimized but leads to their mobile website.
  • A creative for athletic socks is medium-sized, animated, with highly specific flight specifications.

The answer(s) to the question is highlighted in the BOLD text above. You can also find more questions and answers related to the exams on the “Campaign manager 360 Certification” page.

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