Question: Anand is considering using Amazon Publisher Direct (APD) and third-party exchanges to accessing more inventory sources. Which of the following best describes the benefits of this approach?
- Incorporating diverse inventory sources and supply into a campaign increases the likelihood of reaching relevant audiences wherever they are spending their time online
- Using APD and third-party exchanges, they can run display ads that appear in placements in the Amazon store
- Incorporating diverse inventory sources and supply into a campaign increases the likelihood of winning bids
The answer(s) to the question is highlighted in the BOLD text above. You can also find more questions and answers related to the exams on the “Amazon DSP Certification” page.
