Question: Andre is managing a Brand Lift test to measure the impact of a new ad campaign. He likes this type of test because it is driven by control vs. treatment methodology, but some members of his team are unfamiliar with this approach. How should he explain the control vs. treatment methodology?
- Two groups are studied. Both are exposed to the ads at different times.
- Two groups are studied. One is exposed to the ads and the other is not.
- One group is studied at two different times.
The answer(s) to the question is highlighted in the BOLD text above. You can also find more questions and answers related to the exams on the “LinkedIn Marketing Measurement Certification” page.
