Question: Archie works for a car retailer and is setting up a Display campaign for its most expensive line. He is now ondering whether he needs to alter their view-through conversion window. What factor will he need to consider in determining this?
- Whether a longer window will skew regular conversion data
- Whether the sales cycle for that model will be within the default window
- Whether the sales cycle for that model will be longer than the default window
- Whether a longer window will make the campaign look more impressive
The answer(s) to the question is highlighted in the BOLD text above. You can also find more questions and answers related to the exams on the “Google Ads Display Professional Certification” page.
