Question: Beatriz is setting up a Google Search campaign using a conversion-based Smart bidding strategy. To meet her value-based objectives, she's decided to go with Target ROAS. What best practice can she follow to set her initial ROAS target?
- She should provide a Target ROAS that’s exactly 10x the highest keyword cost in the campaign.
- She should use an average of what she estimates all of her competitors are paying for conversions.
- She should check the campaign’s historical conversion value per cost metric in Google Ads and use that as a guide.
- She should provide the system with the conversion cost that she’s hoping to pay in her campaign.
The answer(s) to the question is highlighted in the BOLD text above. You can also find more questions and answers related to the exams on the “Google Ads Search Professional Certification” page.
