Question: Before launching a paid social advertising campaign it’s best to have:
- a very niche audience, an idea of what you want the campaign to achieve, and one high quality ad
- clear business objectives, a well defined target audience, multiple ad variations
- multiple business objectives, a large audience, multiple ad variations
- at least three marketing objectives that need to be supported in order to take advantage of volume pricing
The answer(s) to the question is highlighted in the BOLD text above. You can also find more questions and answers related to the exams on the “Hootsuite Social Marketing” page.
