Question: Clara’s colleague recommended that she use a built-in tool called Bid Guidance for her existing Google App campaign. What information can Clara expect to see when using Bid Guidance?
- An estimate of the number of installs or in-app actions that she can drive with her bidding strategy.
- An estimate of the total number of impressions that the app will receive across Google’s inventory.
- A recommendation of the bid that she should set to compete against similar businesses.
- A recommendation of bid adjustments, based on different times of the day and week.
The answer(s) to the question is highlighted in the BOLD text above. You can also find more questions and answers related to the exams on the “Google Ads Apps Assessment” page.
