Question: Classify the following examples as requiring either behavior-based or campaign-based emails.
- A wedding vendor is launching a photo contest – Campaign-based
- A travel company is holding a promotional party for its VIPs – Campaign-based
- A kitchen goods store is sending a list of items you might like based on your recent purchase – Behavior-based
- A game app is unlocking special features to those who pass on a referral link – Behavior-based
- A rock climbing gym is offering a free 3-day trial to new subscribers – Behavior-based
- A food truck is expanding its operations to new locations – Campaign-based
The answer(s) to the question is highlighted in the BOLD text above. You can also find more questions and answers related to the exams on the “Mailchimp Email Marketing Assessment” page.
