Question: Claudette wants to use Online Video ads and Streaming TV ads together, but is unsure how to best use them to drive campaign objectives. Which of the following recommendations will most likely improve campaign performance?
- Use the same audience types for both OLV and STV campaign
- Use OLV ads to remarket viewers who previously viewed a STV ad to reach shoppers at multiple touchpoints
- Use STV to drive awareness with select Amazon audiences, using keyword targeting with OLV to capture demand as shoppers browse the Amazon store
The answer(s) to the question is highlighted in the BOLD text above. You can also find more questions and answers related to the exams on the “Amazon Video Ads Certification” page.
