Danbi noticed their display campaign had high impressions, but did not receive many views. This most likely indicates that:

Question: Danbi noticed their display campaign had high impressions, but did not receive many views. This most likely indicates that:

• Shoppers are not moving from consideration to conversion
• Shoppers are not moving from awareness to consideration
• Shoppers are not moving from conversion to loyalty

The answer(s) to the question is highlighted in the BOLD text above. You can also find more questions and answers related to the exams on the “Amazon DSP Certification” page.