Question: Darci is reviewing an overlap for her brand and notes that one of the overlapping audiences has a size of 4. What does this indicate?
- The audience is 4 times as likely to interact with the brand than the average audience on Amazon.
- The overlapping audience is 4 times as likely to fall into the audience selected for the report than the average audience on Amazon.
- The overlapping audience is 40% similar to the average audience on Amazon.
- The audience is larger than 40% of all Amazon audiences.
The answer(s) to the question is highlighted in the BOLD text above. You can also find more questions and answers related to the exams on the “Amazon Ads Campaign Planning Certification Assessment” page.
