Question: Data-driven attribution works in which of the following ways?
- By prioritizing specific touchpoints and applying static logic to assign a constant value to a touchpoint along a conversion path.
- By using country- or region-specific data to credit several consistent ad touchpoints across the Search network, specifically.
- By leveraging an account’s historical data to credit the most impactful ad touchpoints across Search, YouTube, and Display.
- By crediting on an arbitrary basis and potentially impacting optimizations, particularly when leveraging automated bidding data.
The answer(s) to the question is highlighted in the BOLD text above. You can also find more questions and answers related to the exams on the “Google Ads – Measurement Certification” page.
