Question: Debora is setting up her full-funnel content strategy. Should she spend time analyzing her LinkedIn Page followers’ demographics first?
- Yes, it is a way to identify content that is more relevant for her potential customers
- No, her followers do not necessarily fit with her ideal customer profile, so this information can be misleading
The answer(s) to the question is highlighted in the BOLD text above. You can also find more questions and answers related to the exams on the “LinkedIn Content and Creative Design” page.
