If an advertiser participates in a private auction and their bid isn’t the highest, what happens?
Question: If an advertiser participates in a private auction and their bid isn't the highest, what happens? The deal is […]
Display & Video 360
Display & Video 360
Display & Video 360
Within Display & Video 360, what’s a good use case for inventory packages?
Question: Within Display & Video 360, what's a good use case for inventory packages? A cosmetics brand is launching a
Display & Video 360
Your client, an accessories retailer, would like to attach their consumers’ behavior to their annual business goal of 20% revenue increase. Within Display & Video 360, what should they set up to get that info?
Question: Your client, an accessories retailer, would like to attach their consumers' behavior to their annual business goal of 20%
Display & Video 360
You created a line item in a Display & Video 360 mobile web campaign that accidentally targets mobile in-app. You remove that mobile in-app targeting at the insertion order level, yet the campaign in continuing to target mobile-in app. What’s the issue here?
Question: You created a line item in a Display & Video 360 mobile web campaign that accidentally targets mobile in-app.
Display & Video 360
What Display & Video 360 format requires that publishers set up their ad creative to reflect their site’s look and feel?
Question: What Display & Video 360 format requires that publishers set up their ad creative to reflect their site's look
Display & Video 360
To optimize your Display & Video 360 campaign’s bids based on a single conversion type, what bidding strategy should you select?
Question: To optimize your Display & Video 360 campaign's bids based on a single conversion type, what bidding strategy should
Display & Video 360
A resort wants to pay a premium to advertise on the homepage of multiple online travel agencies, but they also want the flexibility of backing out of the deal if weather conditions aren’t optimal near launch day. What Display & Video 360 deal types will meet their requirements?
Question: A resort wants to pay a premium to advertise on the homepage of multiple online travel agencies, but they
Display & Video 360
You’re the highest bidder, at $10, in a second-price auction for inventory within Display & Video 360. The second-highest bidder bids $6. What will you pay for these impressions as the auction winner?
Question: You're the highest bidder, at $10, in a second-price auction for inventory within Display & Video 360. The second-highest
Display & Video 360
You’re new to the concept of customizing attribution models in Display & Video 360 and are just learning how the available options work. What statement accurately defines your options?
Question: You're new to the concept of customizing attribution models in Display & Video 360 and are just learning how
Display & Video 360
A national bridal chain created a specific audience within Display & Video 360. It’ll be used in a campaign customized for wedding planners, and they don’t want their audience seeing the ad more than twice a month. Where would you tell them to set up frequency management?
Question: A national bridal chain created a specific audience within Display & Video 360. It'll be used in a campaign
Display & Video 360
You’re reviewing impressions for a Programmatic Guaranteed deal in Display & Video 360 that you launched last week, and you notice that it under-delivered. What should you do first to determine why that happened?
Question: You’re reviewing impressions for a Programmatic Guaranteed deal in Display & Video 360 that you launched last week, and
Display & Video 360
Your company’s sporting goods campaign includes several Programmatic Guaranteed deals that are frequency managed at the campaign level. While reviewing the campaign in Display & Video 360, you realize that two of your deals passed on 10,000 bid requests. What impact could this have on your campaign?
Question: Your company's sporting goods campaign includes several Programmatic Guaranteed deals that are frequency managed at the campaign level. While