How do Responsive Display Ads use automation?
Question: How do Responsive Display Ads use automation? Responsive Display Ads use a machine-learning model to determine optimal assets for […]
Google Ads Display Certification
Google Ads Display Certification
Google Ads Display Certification
An account executive manages Google Search campaigns and would like to extend her reach with Google Display ads. She’s trying to decide whether to use the default optimized targeting or to manually add more layers of targeting herself.
Question: An account executive manages Google Search campaigns and would like to extend her reach with Google Display ads. She’s
Google Ads Display Certification
Ken sees a high level of success from his Display campaigns, and wants to take performance to the next level with the help of Dynamic remarketing. How can Dynamic remarketing benefit him?
Question: Ken sees a high level of success from his Display campaigns, and wants to take performance to the next
Google Ads Display Certification
Why should campaigns with different marketing objectives be separated into different Performance Planner plans?
Question: Why should campaigns with different marketing objectives be separated into different Performance Planner plans? So that spend is not
Google Ads Display Certification
Rebecca is a marketing executive at an airline company. She has been asked to plan her company’s online advertising budget on a monthly basis. She’s chosen Google Ads’ Performance Planner to help accomplish this task. What are two advantages Performance Planner offers Rebecca? (Choose two.)
Question: Rebecca is a marketing executive at an airline company. She has been asked to plan her company’s online advertising
Google Ads Display Certification
If visibility is the primary campaign goal, which bidding strategy would be the most effective for an advertiser to use?
Question: If visibility is the primary campaign goal, which bidding strategy would be the most effective for an advertiser to
Google Ads Display Certification
You manage marketing for a small business on a tight budget, yet you need to reach as many people as possible. How can Google Ads help?
Question: You manage marketing for a small business on a tight budget, yet you need to reach as many people
Google Ads Display Certification
Karen has opened a new business and is using Google Display Ads to build awareness of her new products. How does Google Display Ads targeting help Karen reach her marketing objective?
Question: Karen has opened a new business and is using Google Display Ads to build awareness of her new products.
Google Ads Display Certification
What is a valid recommendation that the Performance Planner can provide?
Question: What is a valid recommendation that the Performance Planner can provide? Create alternative versions of best performing ad variations
Google Ads Display Certification, Google Ads Search Certification
Ben is currently managing a campaign that has a total investment of $7,000, generates 1,400 conversions, and has a CPA (cost-per-acquisition) of $5. Ben needs to sell excess inventory. To meet this goal, he’s willing to increase his CPA and campaign investment.Which of the following plans, built in the Performance Planner, will assist Ben in achieving his marketing goal of selling excess inventory?
Question: Ben is currently managing a campaign that has a total investment of $7,000, generates 1,400 conversions, and has a
Google Ads Display Certification, Google Ads Search Certification
Google Ads was designed to help businesses achieve online success. To accomplish this, Google Ads was built on three core principles. What are these principles?
Question: Google Ads was designed to help businesses achieve online success. To accomplish this, Google Ads was built on three
Google Ads Display Certification, Google Ads Search Professional Certification
When visibility is the campaign goal, which bidding strategy should an advertiser choose?
Question: When visibility is the campaign goal, which bidding strategy should an advertiser choose? Enhanced cost-per-click (eCPC) Maximize Conversions Target