Question: Do you need to know how your company defines a sales conversion prior to launching a lead generation campaign?
- Yes, it will help identify which action you need someone to take from a lead gen campaign, whether it’s registering for an event or opening an account
- No, that is something you figure out by testing different lead gen campaigns
- Maybe, sometimes it’s necessary to figure it out later on in the process
The answer(s) to the question is highlighted in the BOLD text above. You can also find more questions and answers related to the exams on the “LinkedIn Marketing Strategy” page.
