Question: During a brand’s most recent Pinterest brand lift study, results show that consumers did not have any statistically significant lift as it related to brand awareness. For its upcoming campaign launch, the brand plans to utilize these findings and implement a secondary study to retest the existing creative. What is a major change the brand can make to help improve brand awareness lift using the same investment?
- Narrow the targeting to focus on previous customers of the brand.
- Increase the proportion of spend allocated to conversion campaigns.
- Incorporate brand name/logo throughout the duration of the brand’s videos.
- Run the campaign during different time slots throughout the day.
The answer(s) to the question is highlighted in the BOLD text above. You can also find more questions and answers related to the exams on the “Pinterest Media Planner Certification Exam” page.
